Branding Photo Shoots for Small Businesses

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Branding Photo Shoot: Planning Stage

It was such a pleasure to serve the team at Allure Hair and Makeup!

In the weeks leading up to their photo shoot, we collaborated ideas with Allure on a shared Pinterest board. The main goal of the planning stage was to come up with a vision for the shoot. What would Allure’s brand colours be? Would we aim for light and airy shots, or dark and dramatic?

In the end, Allure went with a blush pink and beige colour palette with both light scenes and a dark and dramatic scene. Allure brought wardrobes to suit both scenes.

Behind the Scenes

Allure is a mobile bridal hair and makeup company, based out of Niagara, Ontario. Their team did their own hair and makeup at the studio before the shoot.

As each person finished getting ready, our studio team started photographing on the first scene. As we were photographing each person, the rest of the team could watch the images coming through on our iPad viewing gallery. It’s so great to have a group of friends together in the studio—everyone was encouraging each other as they saw the images coming in.

Look #1: Bright and Modern

The first look we achieved was a bright, modern scene with soft fabrics, pampas grass, and natural light (though we created the light using studio strobes, not natural light!).

We made sure the cuddle chair from Structube was full of soft pillows to create this warm lifestyle shot for each of the the ladies from Allure.

Look #2: Blush Pinks

For the next set, we photographed the team’s headshots on a custom-painted backdrop we built. which matched the blush-pink colour Allure chose in the planning process.

The paint colour we chose was Gray Ashlar by Behr.

For this look, we used the natural light coming in from the studio window with some enhancements from our studio strobes….and a fan!

Look #3: Dark and Dramatic

For the final look, we went in the opposite direction to create a high-contrast, black-on-black scene. For this look, we used the studio walls painted in Wrought Iron by Benjamin Moore.

The sofa is the “Chameleon” from Structube. The thing that is incredible about this sofa is that the arms can move into any position you want. They’re not attached to the sofa base. It’s such a versatile piece of furniture for posing clients!

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#4: Group Shots

For the past few years, our studio team has been creating composite group shots for small teams. To do this, we take shots of each individual person and then select the best shot of each person to stitch together in Photo Shop to create a composite group shot. This method ensures that everyone likes how they look in the group shot!

#5: Branded Product Shots

After the photo shoot was complete, Allure left us with a few bags of their products. They have a line of lip gloss and lip sticks that we wanted to photograph in a similar style to the branding photo shoot. We tried to keep the light and airy feeling of some of the first looks in the photo shoot. Here’s a sampling of the looks we achieved.

Contact us to book your custom Branding Photo Shoot

Group Photos—Made Simple!

Getting the perfect team photo to represent your company can be a daunting task.

When that camera clicks, one person is blinking…or making an awkward face…or moves out of their pose…or doesn’t smile at the same level as the rest of the group…or just downright hates the shot, while everyone else loves it.

OR it becomes a scheduling nightmare! Someone on the team can’t be there for photo shoot day and makes it so hard to coordinate a time for the group shot!

AHHH!

We have good news for you! Our studio has the team photo solution that will ensure everyone in the photo loves how they look and will make your life a whole lot easier!

Composite Group Photos

For a composite group shot, we take the time to shoot each person individually. We shoot multiple angles and poses until we hit on a shot that you love! We do the same thing for each person on your team, creating winning shots for everyone!

After a little PhotoShop magic, we deliver a composited group photo created from everyone’s favourite individual shots. No more stress and frustration—just an incredible group shot where everyone looks their best!

Benefits of Composite Group Photos

• Everyone chooses their best shot to put in the group photo.

• Individual shots for the group composite can all be taken on the same day, OR different days—whatever works for you! People can visit the studio when it’s convenient for them.

• New team members can easily be added to the group shot. Just send them to the studio and we’ll recreate your group shot without having to bring everyone back together to retake the group shot. We keep everyone’s headshots on file so that the group can change as needed.

• Did someone leave your team? No problem! Just send us an email and we’ll recreate the group shot without them.

You receive:

• cut-outs of each person delivered as PNG files with transparent backgrounds

• 1 JPG with a solid colour background of your choice. Custom backgrounds are an option for an additional fee.

• 1 PNG transparent background of the group

• Files stay saved in our database so that groupings can be rearranged as needed.

Price:

• $59/pp if you select a headshot that has already been retouched from your photo shoot with our studio

• (ie.If your team of 8 people selects headshots that have already been retouched to put in the group composite, the total would be $472+HST for the Group Composite).

• Changes to group composite (ie. removing a team member) cost $129/request

Here are a few samples of some amazing teams we’ve had the pleasure of serving…